Why NordVPN became the most popular VPN service! Customer satisfaction
Licensed mathematician, internationally active in the field of network technologyISP since 1996. Father of 4 daughters and personally committed for years to education and the right to unconditional privacy in digital media. NordVPN was only founded in 2010 and is now one of the most successful providers, with more than 1 million active users. But what has led to NordVPN making such a steep rise in a very competitive market? At which or which functions were looked for by the customers and led to the fact that these were ready to pay for it also with the offerer money? we go the thing once more near to the reason, why so many humans use this service.
How did it start?
The whole story started in 2010, just before Edward Snowden's documents shook up the world in front of the incredible surveillance machinery of the USA. Things that were previously known as "theories or proof" turned out to be years of intelligence practice. Also the scope and range of the surveillance measures frightened many and even today many people do not realize that we are being handed over to the collecting mania of foreign intelligence agencies in the middle of Europe with the help of our own democratically legitimized representatives. This was certainly a very important point, which also drove the founders of NordVPN and it still contributes to the enormous growth of the service today. The worldwide user numbers for VPN services have generally risen strongly since then, but the biggest growth, from a few "thousand" users to more than one million users, NordVPN was able to gain. This was due to a good combination of services offered, fair prices and very good customer-oriented service.
1. easy handling
The applications are of course the first and most important feature for the user and can, if not well thought out, lead to problems beyond customer friendliness and even security. NordVPN learned here however from the own users and let their experiences flow by the directly offered Live-Chat also directly into the advancement of the applications. Despite an immense number of functions and also locations, each user is already positively and stably connected with only 2 clicks. Even unusual functions such as the "Dedicated Server of NordVPN" can be found easily and quickly and used accordingly . This is probably also one of the most important advantages that NordVPN has retained: "Advanced security functions that can be used by everyone!
2. consistent expansion of functions and the network
The operators of Northern VPN have always offered the required and expected functions and have exceeded the expectations of most users. Hardly anyone today still uses the possibility of using VPN connections over several locations (cascades), even though this possibility has been available for three years. While the provider still had almost 900 active servers at the beginning of 2017, 3340 VPN servers were counted at the beginning of this year. The fact that the overview is quickly lost in the process was also recognized in good time and brought into a form in the form of newly developed applications for all devices, which relieves the user of the actual decision to choose a location. However, this also made it possible to avoid overloading individual servers by automatically dividing the users by the central system. As a result, the speed of use also increases rapidly . Today, NordVPN is one of the fastest VPN services on the market, but at times this was not always guaranteed. Therefore it can be said that the conceptual ideas and their implementation by the operators were absolutely correct.
3. aggressive prices
The operator itself has always wanted to clean up the market with really cheap tariffs, this had been noticed from the very beginning, but in such strategies there are often too few resources available to ensure customer satisfaction in addition to the low prices. therefore there have been some phases in recent years where NordVPN has raised the prices for new users significantly. However, these phases seem to be over, as this year the current price of $99 will continue to hold for 36 months. This makes NordVPN with a little over 2 EuroMonat user fee, absolutely leading also in comparison with many providers who offer much less functionality.36.36.
Our conclusion to the steep ascent of NordVPN:
The service has uncompromisingly met the needs of the majority of users, combined with a good price and excellent customer service. However, the success that has been achieved was in any case unpredictable and has also allowed the provider to grow on the worldwide wave of outrage at government surveillance. All this happened and in some cases it also became apparent that the operators had not expected it and were only able to provide the necessary resources with a short delay. Today, however, the provider has become a renowned and indispensable service provider in the field of privacy solutions worldwide.